Shocking Sexism Vintage Ads

Posted on 15 October 2010 Crni

Equality between women and men has been and still is an endless discussion. Sexism has ruled from the mid-20 century, and some people will claim that it is still to be found on several places in society. Either way you will be a bit shocked when you take a look at these vintage ads with a lot of sexism. It is true that today’s advertisements are not exactly showing equality, but they are not as rough and right-forward as these ones.

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The ads represent women as stupid, weak with no opinions whatsoever. She is just there to clean the house, cook, and please and obey her husband. Today the advertisement messages are so unusual that they are almost funny to read, maybe more fun for men than for women. Other ads that are made in a vintage way for fun are these internet retro ads that are made in a 1960’s style.

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63 Comments For This Post

  1. Mystikan Says:

    Yes, sexism is certainly alive and well today – it’s called feminism and it’s all about demonising and belittling men. There is nothing at all wrong with those ads, since there’s nothing wrong in the eyes of this modern feminist-dominated society with ads and other media that portray men as dirty, raping, stupid or just plain sex-obsessed. Don’t you just love the double standards?

  2. Johnb Says:

    Ah, good old times :D

  3. Sarah Says:

    I’m sorry, since when has this world become “feminist-dominated?”

    By the way, being a feminist means you want equal rights for women and men. They’re not out to bite your dick off. “Man” up.

  4. Isabel Says:

    Uhh…I’m not really a feminist, but just so you have your facts straight, yes there was nothing sexist about these ads at the time, but it’s not feminists who propagate the idea that men are sex-obsessed. That would be men. Mayyybe feminazis, but doubtful. Feminists tend to stress the idea that women are just as sex-obsessed as men.

  5. c Says:

    real feminism has nothing to do with demonizing men, you sound very ignorant. real feminism is about promoting women, not about demeaning men. true there are quacks and extremists on any subject, but dont dare demonize an entire upheaval just because you had a few problems with some feminists. there are plenty wrong with these ads. men and woman are different yes, but should be treated with the same respect.

  6. elroy Says:

    Women didnt know that their pussies smelled gastly enough to gag a maggot back then? That these ads were commonplace? Probably cuz they were also so damn hairy and unkept. Glad I’m licking them now and not back then.
    Some of those products probably did more harm than good when used frequently.

  7. phyre Says:

    Wow, only two comments by sexists/trolls? Cool.

    I am a feminist. So is my boyfriend. We treat each other as equals. That’s what being a feminist MEANS.

    Yes, there are some man-hating b!tches out there who give real feminists a bad name, just like there are some mysogynistic d!pshits out there who give intelligent, decent men a bad name. Personally, I wish they’d all go jump in a lake.

  8. Mike Says:

    Some of these are blatant sexism, others I wouldn’t call sexism at all. The ones about a ‘womans role’ of course are, the ones about attraction between men and women, and especially I think the OEM computer one, I wouldn’t. I mean you could swap the model in the computer one for a man and it would be completely the same advert (if slightly less sexually appealing to us guys), the only thing making it appear sexist is the person reading its preformed ideas that he advertisers are implying women are stupid. I don’t consider the use of sexual attraction to market to people sexist, though I know some people do (idiots, mostly).

    I also hate the term “feminism”, and would refuse to ever call myself one, because it is an intrinsicly sexist word in itself. It’s like calling striving for racial equality “blackism”. I support gender equality wholly, so I’d never support a movement which focuses entirely on one genders rights. I also hate the selfishness of the modern feminist movement, which focuses far too much on ramming out the dregs of sexism in western society (wage gaps, amount of ceo’s etc.) and nowhere near enough effort on the worldwide sufferage of women all over the world. I don’t understand how people can give much of a toss about wage equality when there are still countries where women dont get to vote, or get an equal say in divorce or rape cases.

  9. AG Says:

    Drummond Sweaters. So.Fucking.Fascist!

  10. Vally Says:

    Sexism? Whats sexist in this adds? most of them just tells the truth lawl

  11. Karl Says:

    HAAHAHAHA I want a DRUMMOND SWEATER!!!! haha these ads are really funny. especially the first one! hahaha good times. I can’t beleive all the woman writing mean comments about these ads being sexist, for one thing,you women shouldn’t even be on the computer, unless your computer is in the kitchen!!!

  12. Mal Says:

    These are just hilarious. I love the “You didn’t burn the beer” one.

  13. Mal Says:

    Mike said:”I also hate the term “feminism”, and would refuse to ever call myself one, because it is an intrinsicly sexist word in itself. It’s like calling striving for racial equality “blackism”. I support gender equality wholly, so I’d never support a movement which focuses entirely on one genders rights. I also hate the selfishness of the modern feminist movement, which focuses far too much on ramming out the dregs of sexism in western society (wage gaps, amount of ceo’s etc.) and nowhere near enough effort on the worldwide sufferage of women all over the world. I don’t understand how people can give much of a toss about wage equality when there are still countries where women dont get to vote, or get an equal say in divorce or rape cases.”

    I’m a woman and I agree.

  14. bs Says:

    I don’t think some of those are real. They are simply too absurd.

  15. jd Says:

    There are phenomena that tend to occur at the same time: less skin in women’s fashion, “red scares,” economic downturns, …and the notion that women smell bad. I don’t know about anyone else, but I could soak my penis crown in Lysol and it would smell worse than any part of any woman I ever knew. All aspects of intimacy are more attractive in good times. [...but yeast infections can approach dumpster juice levels of hostility!]

  16. Real Men Says:

    I blow smoke in my wife’s face all day, how else will she make me a sandwich everyday!

  17. vesey Says:

    This is an interesting subject that when looked at from a historical perspective shows that the more women have become “men with breasts” by transitioning to traditional male rolls such as business, higher education,politics etc etc etc the worst things get worldwide. Is the world better or worse than 50 years ago ?? Honesty shows that it is far worse in every aspect… be honest. Direct result of “womens lib”?? It certainly makes one wonder. I know i’m going to get ripped for this but compare every aspect of life today against 50 years ago and then draw your own conclusion…………..

  18. karl anglin Says:

    Hope some of these ads get
    used on the “Mad Men” Tv series!

  19. FEMME Says:

    “Mystikan”, your perception of feminism is completely off! but I don’t blame you…you see, media lies… and it appears to me that its fooled you into believing that feminism is all anti-man. feminism is not anti-man. feminism is pro-woman..in the sense that it tries to promote women’s rights. as these ads have demonstrated, women are placed in the domestic sphere, are abused and shamed/insulted by men. and that, my friend, is intolerable. we women love our men! there is nothing wrong with a man who treats a woman with dignity and respect. anything less is unacceptable.

    =D

  20. ugh...do some research!! Says:

    “I also hate the term “feminism”, and would refuse to ever call myself one, because it is an intrinsicly sexist word in itself. It’s like calling striving for racial equality “blackism”. ”

    >>UHH…It’s called RACISM because its a racial issue not a “black” issue. how ignorant are you for even posting this?

    “…I support gender equality wholly, so I’d never support a movement which focuses entirely on one genders rights….”

    >>feminism focuses on women because of stupid ads like these

    “…I also hate the selfishness of the modern feminist movement, which focuses far too much on ramming out the dregs of sexism in western society (wage gaps, amount of ceo’s etc.) and nowhere near enough effort on the worldwide sufferage of women all over the world. I don’t understand how people can give much of a toss about wage equality when there are still countries where women dont get to vote, or get an equal say in divorce or rape cases.”

    >> Western society is fake: its all about keeping up appearances. women of most countries across the globe have, for instance, female presidents (see link: http://www.guide2womenleaders.com/Presidents.htm)
    Plus, do you REALLY think its fair for north american women to earn LESS than any man?! a continent whose pride comes from the concept of “freedom and equality?!” are you effing kidding me?!
    as for womens suffrage, check this site out: http://plancanada.ca/Page.aspx?pid=2395
    it promotes women’s rights overall.

    maybe we shouldnt even be talking about women’s rights…it seems that we should promote literacy, because if any of you did any reading or research you’d know a thing or two about anything.

  21. razor Says:

    yea good old times men rule
    but now stupid feminists try to get over the men
    but lucky it doesn’t happen yet and it won’t.!!
    cause only small amount of population are ignorant as always.

  22. gator Says:

    What’s funniest to me is the thermador ad. The swinging bachelor guy appears to be Mel Cooley from the Dick Van Dyke show. Who later on came out of the closet.

    I’m just sayin’

  23. Laurence Says:

    Mystikan, your view of feminism is based on stereotypes.
    You’ve fallen into the media trap of what a feminist believes.
    It has NOTHING to do with the demonization and/or hatred of men.
    The hatred of men is misandry.

    Women being equal to men and men being equal to women is FEMINISM.
    It has to do primarily with females getting as much opportunities as males. It has to do with receiving the same political and social rights as the rest of the population-NOT HATRED.

    and Karl, you are just immature. Grow up.

  24. Tony Says:

    Back in those days they had it right.

  25. troll Says:

    SUPRIIIIIIIIIIISE BUTT SEXXXXXXXXX!

  26. B Says:

    Just for clarification…

    Feminism = movement or belief that men and women are equals

    Feminist = A woman OR a man (yes there are male feminists) that believe that men and women are equal. Male feminists aren’t gay- why would they love something they aren’t attracted to? Any loving husband, father, brother, etc surely wouldn’t want to see their loved females belittled and hated in life.

    Sorry, but if you believe that men and women are equal, you are a feminist. Whether or not you apply that title to yourself is optional.

  27. jimmy Says:

    Q: How many feminists does it take to change a lightbulb?
    A: 3 – One to change it and two to blow me.

  28. Lindsay :3 Says:

    Okay these pictures are just disturbing. There’s no need to keep fighting the same battle about male dominance, and the whole feminist thing. They are both just messed up, and shouldn’t even exist.

    I just stay in the middle. I don’t see people for what genitals they have I treat them all the same, by their character. Men and Woman exist together, we should just live in peace with one another. I’m tired of the gender games from one end or the other. I just love people, were all human beings and part of the cycle of life. I think that some people just need to grow up (females and males) and just treat each other with respect. <3

  29. shae Says:

    It might have made a stronger point if it weren’t for the ads on the right-hand side of the page. Women used to be nothing but housewife-slaves; now they’re nothing but a pair of boobs. You’ve come a long way, baby??

  30. Mystikan Says:

    Ok, a few things: 1) Feminism is NOT about equal rights for both sexes, it is only concerned with rights for women. The clue is in the name – FEMinism. Belief in true equality for both sexes is called egalitarianism. This is what Mike meant when he said it’s like calling anti-racism “blackism”. This lie is one of the commonest put about by feminists. If feminism is about equality, it’s only the kind of equality envisaged by George Orwell in Animal Farm when he wrote “All animals are equal but some animals are more equal than others.”

    As for feminism not being about demonising men, then who do you think has turned men into second-class citizens for the last 30 years? Who is responsible for the fourfold increase in male suicides since feminism was legitimised in the late 70s/early 80s? Why has the divorce rate skyrocketed since the same period? Why do 95% of custody cases end with the children going to the mother? Why are sexual-harassment laws primarily focussed on male sexual behaviours? Why is male sexuality seen as dirty and undesirable while female sexuality isn’t? Why is it acceptable to depict violence against men as funny in TV shows and movies but not violence against women? I could go on, but I think this is a good start. And the answer to all those questions is FEMINISM. Who else could possibly be responsible?

  31. tj Says:

    Ah….the gold ol days.

  32. Justin Says:

    “Honey, You Didn’t Burn the Beer”.
    It’s not only Schlitz that gives you the schitz.

  33. William Says:

    Although some of those ads can be considered sexist, there is nothing wrong with men being attracted to women and women being attracted to men. there is nothing wrong with men being “masculine” and women being feminine. the problem with some “feminizes” is that they believe that “equality” means being as bad as some men are, or not being “Feminine” in reality they are the ones that insulting women, by neglecting feminism.

    So Agree and support what the feminist movement has done in areas of equal rights and mutual respect ( I know more work needs to be done. ) but being equal does not mean you have to be give up being a woman.

    I believe that things are getting better, most women understand that there is nothing wrong with men being attractive to them, and vice versa.

    It is popular now to bash men in the media, look at the ads, men are the slobs, men are the idiots, etc. two wrongs don’t make a right. maybe guys don’t get too ticked off about this because they don’t see it as an attack on their sex, but on the fact that other guys are idiots and not them, “see honey aren’t you lucky im not like those trolls? ” lol.

    getting back to the ads above, the first Drummond ad is sexist and belittles women ( cliff hanger ) , but the second one is pretty good. 1st they establish that Women are better to look at than male models, and second they make it clear that, if you use their sweaters, you get the girl.

  34. Anton Says:

    Wow, so women used to get bashed on like men get it today. This was way before my time, I didn’t realize that. Maybe men are getting payback, not that it is right.

  35. 1234 Says:

    Feminism is the worst thing that happened to women. Equal rights humilitate women, deprive them of femininity and blur differences between sexes.

  36. J Says:

    I wish “number of times you’ve been in a mutually loving sexual relationship” had to be honestly answered before making a post. It would cut down sharply on the number of 13 year-old trolls. If sex, cooking and cleaning are all you think women are good for, then you’re going to have a very sad, lonely life.

    Why are so many guys getting offended that these ads are being called sexist?? YOU didn’t make them. Advertisers made them. And just because you think they’re funny or sexy, doesn’t make them non-sexist. We’ve become so damn selfish that if it titillates or amuses us, we don’t care who it hurts or degrades.

    Women were not-so-long-ago viewed as the possessions of their husbands: maids, mothers, and sexual objects that always needed to be fake and sanitized with harmful chemicals because millions of years of evolution forgot to make pussies smell like Lysol. The feminist movement demanded an end to inhuman and degrading stereotypes about a “women’s place”. Sexual liberation made it acceptable for women to seek sex out of their own desires, rather than just *yielding* to a man’s advances.

    Unfortunately, this opened the floodgates for advertisers to take the feminist’s “sexually liberated woman” and turn her into a virtual advertising prostitute: she wants sex, but only to sell crap to men. Many men are uncomfortable with powerful women, but they feel more at ease if they can control her either with money, or by shaming her for her appearance. Now a “woman’s place” has become the strip club, and it is just as sexist to damn a woman to that limited role as to the previous one.

    The boob jobs, shaved pussies, and photoshopped thighs once again turn women into objects farther and farther from the human reality. Real women can’t compete with photoshop and so they feel pressured to buy more beauty products that don’t work (or are full of harmful chemicals) because their natural bodies aren’t good enough. Women’s bodies are used by advertisers to make men feel that they have the right to critique and scrutinize women, as if they are art decorations; but those images simultaneously degrade a real woman’s self esteem until she is embarrassed and ashamed to be seen nude lest her legs aren’t smooth enough or tummy isn’t concave enough.

    Oh and to the person who asks if things were better in the past… Are you asking if things were better then for women or for men? A whole lot has changed in the last 50 years, and UNLESS you’re suggesting that the feminist movement has been the single most powerful driving force behind all economic, scientific, and political change during that time, then don’t blame all your woes on feminism. You’re unemployed and living in your mom’s basement. Maybe you should blame smoking pot and dropping out of college before you blame women’s equality.

  37. Librsryq Says:

    Shocking? No. Sexist? No True? Yes.

  38. Coffeecrimson Says:

    I feel sorry for you “I don’t want to call myself a feminist” women. You have no idea of what it was like to not be able to be anything but a secretary or to have to have your father or husband co-sign for a loan because the bank wouldn’t take your signature. I am a feminist. A feminist believes in equality for men and women and equal pay for equal work. As for women’s hygiene issues. Men don’t think your stuff don’t stink. And I add, it’s amazing how all this stuff is for white women. Mmm. Guess I don’t have to follow those old tired sexist ads or comments since I’m not white. Have a nice day.

  39. Kim Says:

    I could talk a lot about this, but I’ll try to keep it brief and express my opinion succinctly.

    First of all, for all those complaining about the media degrading women with unrealistic images , you’re being rather blind. Take a look at depictions of men in ads and other media. Do you think that’s more realistic or easily attainable for most men?

    While I don’t think that men are now the new “second-rate citizens” as some people are claiming, there is certainly a strong tendancy for any negative traits to only be given to male characters or images. Stupid, smelly, brutish, sex-obsessed to a detriment, able to be hurt or even emasculated for comedy. Attach these, or the gender equivalent, to a female character and there would be an uproar.

    I personally think feminism has done it’s job. There is no great social divide between the sexes anymore, a women doesn’t have to be a homemaker if she doesn’t want to, or can be if she wants to. She can shoot for any goal she chooses. There are still questions about pay and numbers of female CEOs, but I feel that’s probably less related to discrimination than other factors. Women are on a level footing with men, and now the main goal is equality being trimmed up on both sides of the fence, it’s no longer a purely female thing.

    For that matter though, equal rights should be the goal, not complete equality. We can’t ever be completely equal, short of ruling that every child born from now on has to be a genetically modified hermaphrodite. Like it or not, there are differences between us, and the reasons for historical social gender roles isn’t purely born from an evil masculine plot to suppress women. There are reasons why even ancient matriarchal societies typically had the men still do the hunting, why even cross-culturally women and men tend to find the same traits attractive in the opposite sex. Our biology is still a major part of who we as humans are, and it’s absurd to try to deny that. The important thing that we do is create an environment where people are free to choose whatever path they want in life and their gender isn’t an obstacle to that path.

  40. bob Says:

    I’m still wondering whether it’s ALWAYS illegal to kill a woman!! lol

    Best ad has to be the thermador…very clever indeed!! Love how it’s written. Sublime.

  41. a few quick answers Says:

    “As for feminism not being about demonising men, then who do you think has turned men into second-class citizens for the last 30 years?”

    -How are men second-class citizens?? They earn more than women, for example.

    “Who is responsible for the fourfold increase in male suicides since feminism was legitimised in the late 70s/early 80s?”

    -Perhaps the people who torture young men for being gay until they jump from a bridge?

    “Why has the divorce rate skyrocketed since the same period?”

    Because married couples no longer feel the need to keep up the facade once they fall out of love.

    “Why do 95% of custody cases end with the children going to the mother?”

    Because of the outdated, sexist notion that mothers should be the primary caretaker.

    “Why are sexual-harassment laws primarily focussed on male sexual behaviours?”

    They are behaviors that anyone can commit, but how often is the women the perpetrator? Hardly ever. What is a “male sexual behavior” anyways?

    “Why is male sexuality seen as dirty and undesirable while female sexuality isn’t?”

    For the same reason a semi-naked woman is placed in an ad to sell things while a semi-naked man is rarely if ever. Somebody decided women were objects, and men were not.

    “Why is it acceptable to depict violence against men as funny in TV shows and movies but not violence against women?”

    Can you give at least one example of this? Because I have not seen any sort of trend in this. People seem to joke about “choking the bitch” or whatever way more than harming men physically.

  42. ??? Says:

    Meh…

    Well it is human nature to attempt to preserve a way be in control, have less competition, and other crap like that.

  43. Liz Says:

    Feminists hate men and they are old and ugly and annoying always droning about rape. If they truly believed in equality they wouldn’t have called it feminism but equalism or humanism or something that!!!!!

  44. Leah Says:

    Im a girl lol and i laguhed a lot because i remember my grandmother “advices” when i was a teen. But one thing is clear, sexism is not over, just publicity changed and if it werent true, why there exist more antiwrinkles creams and stuff that makes thing easier for home? One thing i see is that thanks to the new life we have, we live with more fat people because there is no one at home taking care about weight and natural food. Is not about sexism, is just being more clever. (And im not telling girls needs to stay at home, nop, is just that if we want to have equality we have to teach boys to help in home and make the same stuff our grandmothers made at home, not just being lazy and eat fast food)

  45. SomethingElse Says:

    Wow, sorry about the redundancy. I should have been better at editing my post. cheers!

  46. bob Says:

    Ok, a few things: 1) Feminism is NOT about equal rights for both sexes, it is only concerned with rights for women. The clue is in the name – FEMinism. Belief in true equality for both sexes is called egalitarianism. This is what Mike meant when he said it’s like calling anti-racism “blackism”. This lie is one of the commonest put about by feminists. If feminism is about equality, it’s only the kind of equality envisaged by George Orwell in Animal Farm when he wrote “All animals are equal but some animals are more equal than others.”

    As for feminism not being about demonising men, then who do you think has turned men into second-class citizens for the last 30 years? Who is responsible for the fourfold increase in male suicides since feminism was legitimised in the late 70s/early 80s? Why has the divorce rate skyrocketed since the same period? Why do 95% of custody cases end with the children going to the mother? Why are sexual-harassment laws primarily focussed on male sexual behaviours? Why is male sexuality seen as dirty and undesirable while female sexuality isn’t? Why is it acceptable to depict violence against men as funny in TV shows and movies but not violence against women? I could go on, but I think this is a good start. And the answer to all those questions is FEMINISM. Who else could possibly be responsible?

    The goal of feminism is not to make men second class citizens but to make it so that women no longer are. I agree that focusing only on women isn’t great but the reason feminism exists is because woman have been oppressed for so long and had to fight hard focusing all their attention on this. You are right though that sexism against men is just as bad and should not be encouraged anymore than it is towards woman. now to respond to some of your other points.
    Woman are more likely to get custody of children and violence is rarely shown against woman but that comes from the sexist views about woman. The woman should have the children because women are supposed to take care them. That sort of thinking is no good along with the idea that women are frail and can’t take any kind of violence though it is never good against man or woman. In divorce do tend to get more sympathy which is a huge problem sometimes. As for male suicides going up, female suicides probably went down a fair amount in the same period. It may have been a shock when women finally said they didn’t want to be chained to the kitchen and this may have been disrupting a lot of their beliefs. Sexual-harassment lawsuits focus on mens misdemeanors because men often feel too humiliated to press charges when they are mistreated. It’s a real problem based on the idea that since women are lesser, than to be abused by a woman means that he is no longer a man.
    I think it’s really sad that people think that feminism is just sexism in reverse though in some cases it sadly is. I can’t claim to be a feminist though since that implies that I only focus on womens’ troubles. I promote equal rights for everyone who has been oppressed or simply discriminated against including the supposed peak of opportunity, the white rich male. I do not believe that they don’t have as many problems fighting stereotypes as anyone else.

  47. bob Says:

    sorry, I realize that I didn’t make it clear that the beginning of my comment was quoting one of Mystikan’s comments.

  48. mason Says:

    Women, i have an idea..it may seem a little crazy. but if youre so pissed about these adds, maybe you shouldnt bend over backwards, working, coming home, cooking, cleaning,taking care of children, and servicing men. stand up for yourself and switch the roles up every once in awhile..women are better than cooking and cleaning, especially in bed. haha sorry i had to add that.

  49. Machooo.com Says:

    Yes, we all know the truth hurts. You feminist pig bitches try to run the same ads about Men, and it doesn’t work since your only imitating what is considered the truth, and that is what is in these ads. I dare you to run modern ads that try to belittle Men in the same bullshit tone. Won’t happen will it? Your pathetic.

  50. Andromeda Says:

    My grandmother tried desperately to raise me to be a submissive. I was raised by her in the 80′s from the time I was 10 and she was 74. Whenever I would say anything about how this is crap and I’m not going to be submissive, I don’t owe anyone anything, she would call me a lesbian. I finally told her: “You know what? I just want to be alone, I don’t want a husband or a family I just want to be left alone” and she would tell me with my attitude, I would have no other choice.
    It’s really freaky how this type of behavior was so accepting to her.

    How could any person be happy living their lives being dominated by another person? Man or woman. Its horrible to be treated as property.

  51. Rori Says:

    For any of you men or women complaining about the current portrayal of men in the media (I like to call it “Romanoing”)as a feminist weapon: I got a bridge to sell you.

    The portrayal of men as buffoonish and weak-minded IS a transparent (to anyone who’s studied advertising methods) attempt to sell something to women based on stroking their ego, but, what is the end product of this, really?

    The truth is these modern ads and shows tell women that they need to do everything they are doing to prop up the current system. DON’T even THINK about asking a man to do a simple woman’s task: he will screw it up. Just do it yourself and feel quietly superior. It does everything to emphasize that it is WOMEN who are god-made to do “women’s work”, not men. But the men are still out there making money and ruling the world, while these frequently harpy-like and boundlessly masochistic women do their laundry the RIGHT way.

    Modern and vintage, the root message is still the same. Modern ads have just figured out that making fun of the ruling class masks the “keep in your place” message, like so much Lysol…I mean, Summer’s Eve.

  52. SharmotaShtegara Says:

    it’s not a man world ?

  53. Bert Says:

    There’s nothing wrong with some of these ads. There’s also nothing wrong with being a stay-at-home housewife. And I would like to add that the divorce rate was MUCH lower back then.

  54. Noodles Says:

    The divorce rate was much lower back then because the women were too scared, too weak or too incapable of leaving their husbands. If they were beaten, raped nightly or miserable it didn’t matter.

    So, yea.. that statistic doesn’t carry over well.

  55. Soj Says:

    And what’s the moral of the story, honey? Your marriage failed because you didn’t douche. It’s all your fault.

  56. housewife Says:

    that it is not said anymore does not mean things have changed: when I got married and added my husband to my car insurance policy, they switched it into his name, because he’s the head of the household. Result: an unpaid canceled policy because he does not open his mail…
    Why would an insurance discriminate against women like that? In 2009?

  57. jacqline Says:

    Most of these ads ARE shocking and so outrageous that they are actually funny! But don’t today’s TV ads say EXACTLY the same thing, without the blatant words? Summer’s Eve is only a hop skip and a jump away from telling women to “spray Lysol on your pussy.” And apparently, it’s still only women who vacuum or buy groceries. When was the last time so saw a man in a TV ad shampooing the carpet or buying laundry detergent? The most you will ever see is some guy standing around in the kitchen, laughing and tossing a salad while his wife puts the main course on the table.

  58. beatle Says:

    so im not gonna whine about sexism i just wanna say…LOL back when a family new who made the sammiches

  59. verendus Says:

    I would just like to point out that those are awesome sweaters in ad #4.

  60. confused Says:

    some of these are very belittling to women but for the most part it just seems that they were acknowledging the way things are between a provider and a dependent. the provider cant make the money (60 hr weeks) and make sure dust doesnt build up (health issues especially with todays air quaility). men were paid more but that meant mostly that if the woman didnt help out around the house she didnt help out at all (princess or caregiver). any of this seem or sound familiar to any of you? it also seems to me that issues that develop between a provider and a dependent were just being used as a means of advertising products and relating to the consumers. now it just seems like everyone is paid less (it takes two incomes to even make ends meet) and times are even more stressful now because of it. who has time to work all the time long hours for years, keep the house fit for living, and still have any time to unwind or even rest. all the while the wife sticks to her computer screen. if you didnt live back then though i wouldnt even try to relate if i were you.

  61. Shelt Says:

    Number 5 is not sexist.

    That is Goldie Hawn. In the 60′s(and most of her career) she was known for playing a “ditzy blonde.” Look up “Rowan & Martin’s Laugh-In.”

    I get how someone could see they are talking about woman drivers. But, they aren’t. They are specifically pointing the the persona Goldie had in the 60′s.

  62. alessio215 Says:

    some advertisement may be offensive today but

    the advertisement of the volkswagen beetle wouldn’t be outdated today since they still can’t drive
    Too bad they don’t make cars like that anymore
    any feminist that wants to killme come over!

    Equal rights my ass feminists want double standards that was prooven in the late 90′s

  63. Anna Keppa Says:

    The guy in the “stacked for convenience” ad brought me waaaaaay back! I can’t remember who he was, but he offered droll commentary (maybe on a TV show). My father used to larf out loud.

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