The Belgian designer Ann Demeulemeester’s fashion retail shop in the Gangnam district of South Korea’s capital city Seoul brings some new dimensions to the Green concept. Seoul which is the second largest metropolitan and a major global city in the world, can surely boast of this that provides colors to its already existing metropolitan culture.
This unique green shop is the blend of the modern artificial and natural architecture, which is basically a multi-storey building that uses geotextilkes planted with herbaceous plants to form the living walls and the stupendous green roof system.
The aim is to cover the structure with the real green roofs and green living walls both externally and internally, smearing off the lines between the landscape and the building. The glass covering amidst the whole green concept provides the required elegance to the structure.
The basement is a ‘multi-shop’, the ground floor comprises of the hot collections from the designer, and the second floor has a restaurant.
Via Ann Demeulemeester.







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